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Who We Are


Who is Gould Marketing & Advertising, and why should I care about them?


Gould is a powerful little 25 year old company that provides full-service marketing & advertising services to a specific type of business client located in Bloomington-Normal, IL - one that is large enough to need outside, professional marketing assistance, but too small to have its own internal marketing department.

That includes local and central Illinois retailers and financial institutions, the state's largest trucking company and 10th largest credit union, and an internationally-known actuarial firm. Some only compete in the local market, some throughout Illinois, others across the U.S., Europe and Canada.

Since 1977, when founder Ron Gould realized there was more to marketing than just advertising, he has slowly, but steadily, built this business by helping other local businesses grow and prosper.

"Most of our clients stay a long time, because they learn they can trust us to keep their objectives and best interests in focus, we do what we say we'll do, and adapt our services to meet their needs. We know that's unusual in this day and age. Our clients think its refreshing, explains Ron."

Each of our staff of 6 is a dedicated, experienced professional who understands customer service and how to provide it. We are writers, designers and broadcast producers, researchers, photographers and project coordinators. We are idea people, and we're accountable. Every project is estimated in advance, each step is client-approved, every invoice is what we said it would be. We know you don't like surprises at billing time.

Ready for some outside help for your business? Call or email us, and we can arrange a convenient time to discuss your campaign or project.


If you still think you're too small to afford professional help, please visit our "do-it-yourselfer" section for some helpful advice.